As part of the global social media team, I am in charge of the social content strategy and writing of social media specific briefs to support global campaigns, brand ambassadors, influencers and fashion shows. Main responsibilities •Currently responsible for creating and activating the global social strategy for Tommy Jeans, Tommy Sport, Tommy Kids and Accessories (Watches, eyewear and fragrances). •Creation of brand ambassador social program support and maximize contractual postings. •Currently cross functional lead for Tommy Jeans: Creating the strategy to bring together all consumer journey touchpoints to life at global scale (social + paid + digital + crm + stores). Point of contact with markets to streamline strategy and roll out of campaigns globally. •Oversee round-the-clock global content calendar, publication, monitoring and event support. •Oversee social analytics and reporting, including social listening. Close collaboration with social customer service tea
90/24 Media: The leading digital media company for athlete brand development and commercialization. 06/2016 – 03/2017 – Senior Digital Marketing Strategist Creating digital marketing plans for professional athletes based on data analytics, knowledge of the market, the platform dynamics and what the audience wants to consume. A mix of strategy, trends, analytics and platforms. •Develop digital marketing strategies for each client (athlete). •Created digital strategies for new prospects, helping win 4 top clients in Q4 2016. •Responsible for strategy and media planning for the Eurosport campaign with Kevin Strootman to promote the Serie A in the Netherlands. My targeted ads campaign reach 500K people every weekend. •Advised the creative team to produce vertical videos to fit client’s Instagram Stories to see a 35% organic reach of fan base. •Based on fan base analysis, advised client to change publication behavior to see 30% increase in engagement on each post.
Spotzer Media Group: Digital Marketing company offering solutions for small and medium size businesses around the globe. 09/2012 – 05/2013 - Social Marketing Strategist Focused on the optimization of social media profiles and the implementation of campaigns to acquire more fans. •Managing the entire social media product line life cycle, starting at onboarding the client on social media up to becoming an active business with engaging content. •Inception of commercial ideas, strategic planning, art direction, fulfillment and tactical activities. •Oversaw a team of 2 in the creation of content (copywriter and designer). •Developed workflows for the creation of social media content. •Partner with sales department to create up-sell proposal to existing and/or new clients 10/2010 – 08/2012 - Social Media Associate •Development of SEO and social friendly content packages for different business categories and markets. •Managed social media campaigns, content cr
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